Sundays Super Bowl was packed full of entertainment, excitement, and wouldn’t you know it Marketing and Sales lessons. The Cardinals down and out, late into the fourth quarter, with their backs against the wall, had to do something quick or the game was lost. So they went to the No Huddle Hurry up Offense. Immediately things changed and they snatched back the lead, racing toward certain victory.

I asked myself; why all of the sudden did the Cardinals begin to dominate the number one ranked defense in the league…

Delicious sales by seducing your prospects; push some button, cause desire to bubble …

As a marketing & sales professional who deals in real world, realistic, and measurable setting of goals, I am often amazed at how many businesses set goals. Many goals are arbitrary, lofty, and not based on sound information. This 3 punch combination is a recipe for disaster. A far better approach for goal setting would be to create small and measurable goals. The benefits are numerous:

You can actually meet your goal
You get psychological feedback from seeing your progress (light at the end of the tunnel)
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