I was at one of my favorite restaurants Phuket, a great little Thai food spot, when I noticed something wonderful. My water glass stayed full. This was amazing, because I was more than thirsty after coming from working out.
You see, the glasses they use at the restaurant were not big enough to hold a lot of water. They also were more than half full of ice. This made the job of keeping them filled with water harder than it had to be. Why not use bigger glasses, I thought? Why

I recently saw the I’m a PC ad on tv (click here to view) and I was impressed. It was clever, fresh, and highlighted people who use PC’s. I felt a little tingle inside, as I said to myself, ‘yes, I too am a PC’. But, after the nostalgia of the experience wore off, I thought about it more, and would say the commercial did nothing to address the core stance Apple and Steve Jobs have orchestrated.
Apple launched a series of successful advertisements that framed the debate of PC’s being

Many cars are optimized to run at 55 mph. At that speed they burn fuel more efficiently, thusly saving money on gas. Despite that, I still race down the highway at 70 mph, burning a lot more gas and not to mention racking up speeding tickets. In the end the cost of speeding in comparison to the measly 20 seconds saved from my commute, does not add up. The same can be said of marketing efforts. We can speed through them and burn cash quick or we can find the

Recently I was in the Oakland, California, driving back to my hotel, when I saw something twirling out the corner of my eye. It was two young men twirling some signs on the street corner. They were putting on a great performance, showing off, getting all the passerby’s to slow down just enough to read the signs. The mini traffic jam these sign twirlers created was proof some advertisers were getting their monies worth.
As effective as this promotion was, I thought why stop there. Twirling signs have popped up all