http://bazookabiz.com Bazooka Biz the marketing and sales resource for growing businesses. Find articles, research, and examples of marketing and sales success Thu, 19 Feb 2009 08:06:42 +0000 http://backend.userland.com/rss092 en Sundays Super Bowl was packed full of entertainment, excitement, and wouldn't you know it Marketing and Sales lessons. The Cardinals down and out, late into the fourth quarter, with their backs against the wall, had to do something quick or the game was lost. So they went to the No ... http://bazookabiz.com/strategic-marketing/hurry-up-marketing-wins-the-big-game New company branding: $12,300, new website to match brand: $8,650, new commercial campaign for brand: $16,900, not knowing if these efforts will pay off for your business, priceless...... for your competition! Knowing if your marketing will pay off is all about understanding the relationship between expected returns and cost, or in ... http://bazookabiz.com/strategic-marketing/what%e2%80%99s-my-roi-3-step-guide-to-smart-marketing-decisions When it's 4th and goal with no time on the clock, I want to know what my strengths are, what will work, and who I can depend on. That type of information gives me the power to call a great play and lead my team to victory. In business terms ... http://bazookabiz.com/strategic-marketing/win-big-know-your-market-position You've done your work, spent the time, and cranked out a great strategic marketing plan, well done. Pat yourself on the back and take a deep breath, because only half the work is done. Implementation can be just as daunting as putting together the strategic marketing plan itself. Without successful ... http://bazookabiz.com/strategic-marketing/30 One of the biggest headaches in marketing is caused by not knowing. Not knowing if your marketing investment will pay off; not knowing if your campaign will reach the intended audience; not knowing if you have wisely spent your marketing dollar. Let's face it, not knowing is what stops businesses ... http://bazookabiz.com/strategic-marketing/10 I was at one of my favorite restaurants Phuket, a great little Thai food spot, when I noticed something wonderful. My water glass stayed full. This was amazing, because I was more than thirsty after coming from working out. You see, the glasses they use at the restaurant were not big ... http://bazookabiz.com/marketing-and-sales-ideas/let-me-fill-that-for-you Internet Retailer Top 500 Guide (Recommend Resource) If you are looking to go into business online, or are trying to improve your online businesses take a look at the Internet Retailer Top 500 Guide. This guide is an invaluable resource that ranks the top 500 ecommerce retailers each year. You get ... http://bazookabiz.com/marketing-and-sales-resources/internet-retailer-top-500-guide Trump University Marketing 101 (Recommended Resource) As introduction to marketing goes Trump University Marketing 101 is hard to beat. It gets to the brass of what you need to know and do to market your company. A pure read for anyone who wants to get into marketing theory, with just ... http://bazookabiz.com/marketing-and-sales-resources/trump-university-marketing-101 Guerrilla Marketing (Recommended Resource) When the economy turns, and tactics are not pulling in the returns you are used to, it may be time to pull out the Guerilla? Guerilla Marketing, 4th edition is a business gem, full of no nonsense, to the point marketing ideas. Sure to spark conversation, planning, ... http://bazookabiz.com/marketing-and-sales-resources/guerrilla-marketing-4th-edition I recently saw the I'm a PC ad on tv (click here to view) and I was impressed. It was clever, fresh, and highlighted people who use PC's. I felt a little tingle inside, as I said to myself, ‘yes, I too am a PC'. But, after the nostalgia of ... http://bazookabiz.com/marketing-and-sales-ideas/i%e2%80%99m-a-pc-your-a-mac