Trump University Marketing 101 (Recommended Resource)
As introduction to marketing goes Trump University Marketing 101 is hard to beat. It gets to the brass of what you need to know and do to market your company. A pure read for anyone who wants to get into marketing theory, with just enough practical examples to keep the reader intrigued.
Pros:

Easy to read
Provides links to resources with worksheets and exercises
Covers most of the basics of marketing theory

Cons:

More theory

Guerrilla Marketing (Recommended Resource)
When the economy turns, and tactics are not pulling in the returns you are used to, it may be time to pull out the Guerilla? Guerilla Marketing, 4th edition is a business gem, full of no nonsense, to the point marketing ideas. Sure to spark conversation, planning, and most important action toward profits.
Pros:

To the point information
Easy to comprehend and implement ideas
Tactically sound (useful and practical )

Cons:

Not a complete strategic resource and thusly a business should use this book as part of a more

I recently saw the I’m a PC ad on tv (click here to view) and I was impressed. It was clever, fresh, and highlighted people who use PC’s. I felt a little tingle inside, as I said to myself, ‘yes, I too am a PC’. But, after the nostalgia of the experience wore off, I thought about it more, and would say the commercial did nothing to address the core stance Apple and Steve Jobs have orchestrated.
Apple launched a series of successful advertisements that framed the debate of PC’s being

Many cars are optimized to run at 55 mph. At that speed they burn fuel more efficiently, thusly saving money on gas. Despite that, I still race down the highway at 70 mph, burning a lot more gas and not to mention racking up speeding tickets. In the end the cost of speeding in comparison to the measly 20 seconds saved from my commute, does not add up. The same can be said of marketing efforts. We can speed through them and burn cash quick or we can find the

Recently I was in the Oakland, California, driving back to my hotel, when I saw something twirling out the corner of my eye. It was two young men twirling some signs on the street corner. They were putting on a great performance, showing off, getting all the passerby’s to slow down just enough to read the signs. The mini traffic jam these sign twirlers created was proof some advertisers were getting their monies worth.
As effective as this promotion was, I thought why stop there. Twirling signs have popped up all