You’re a strategic marketer right? So you know your USP (unique selling point), and how your customers value it. But did you know digging a little deeper into your product and service values can yield new revenue streams?
The premise for new revenue is simple:

Find the Added Value Play (values that your customers have not thought about)
Develop complimentary services tied to these added values
Get busy presenting newly packaged services
Continue, continue, continue to push the Added Value Play

The Added Value Play
The Added Value Play is all about finding values (wants, needs, likes,