Guerrilla Marketing (Recommended Resource)
When the economy turns, and tactics are not pulling in the returns you are used to, it may be time to pull out the Guerilla? Guerilla Marketing, 4th edition is a business gem, full of no nonsense, to the point marketing ideas. Sure to spark conversation, planning, and most important action toward profits.
Pros:

To the point information
Easy to comprehend and implement ideas
Tactically sound (useful and practical )

Cons:

Not a complete strategic resource and thusly a business should use this book as part of a more